Why we lose members – (Part 1)

Some Leave, Others Arrive

Office Interiors 24

Overall, Toastmasters International has over 300,000 members, and loses and gains about one-third of that membership each year.There are a number of reasons that members leave their clubs. Some of the obvious include geographic changes, such as from job changes, moving to a better educational climate, or moving to be near relatives.

Of course, unless we live in Ferguson or Cincinnati, there should be people moving into our communities as well as leaving them. The question is how are we identifying and recruiting them?

There’s a lot of information available to help us find prospective new members; “new executive appointed” articles in the paper or on websites, neighborhood blogs welcoming newcomers and church services including “meet and greets” for new members. What seems to be missing is a club member or two focused on reaching out to newcomers.

If every club member is reminded to invite the newcomers they meet to attend a TM club meeting we should easily be able to fill the geographic losses. Perhaps “identifying and reaching newcomers” should be added to the training for Membership VPs.

It’s important to remember that having fun and building speaking skills in a friendly environment is our service – and a TM club offers a newcomer a chance to get acquainted with locals in business and in the neighborhood.

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